Have you recently tried to change the headline, image or description of an organic link that you posted to your Facebook Page and found you were unable to? If the content that you’re posting is from an outside source then unfortunately you will no longer be able to do so going forward. However, if you are posting content from your own website (which you should be doing, at least some of the time) then you can take a few simple steps to make sure you are able to regain that functionality so you are delivering content that will perform strongly with your audiences.
Domain verification allows you to tell Facebook you are the authorized owner of a domain (e.g.,groundfloormedia.com) via Business Manager. Facebook is now asking all advertisers to verify domains to help prevent the spread of misinformation through falsely modified link previews. This affects organic posts’ links and unpublished page posts’ links only, not ads. In addition, this requires action on your side only for first-party sites (your own websites), not third-party sites (any other site where your product or service may be sold or discussed but that you do not own).
What do I need to do?
Below are steps to claim and verify your domains and a video that walks through this in more detail:
- Within your Business Manager settings (accessible by any admin of the Business Manager), you will see an option along the left-hand side called “Domain.”
- Once in Domain settings, click the “+ add” button and enter the domain
- After adding the domain, you will then need to verify the domain using one of two methods: (1) HTML file upload or (2) DNS TXT record editing.
o We recommend working with your web team to help with this step. The person that is able to accomplish this task is the webmaster/someone who has access to edit DNS records.
- Once claimed and verified, you have the ability to assign pages to domains and assign partners as well (in the same way that other assets like ad accounts, the pixel, etc. can be shared).
Video one sheeter that walks through the above steps: https://www.facebook.com/business/m/one-sheeters/verifying-domains-in-business-manager