User experience, from site speed to site security, is a key component in any search marketing program and that is evident in some of Google’s latest updates. And it sounds like Amazon Prime might want to take note given its recent Prime Day blunders.
Search Engine Journal: Google “Speed Update” is Rolling Out Now for All Users
Google’s mobile Speed Update, which was announced early this year, has rolled out worldwide this month, making page speed a ranking factor on mobile as well as desktop devices. Although this update doesn’t prevent your mobile website from ranking altogether, it may hinder your rankings if your mobile speed doesn’t measure up to your competitor’s.
Search Engine Journal: Google My Business Lets Users Add “Call Now” Button to Posts
Google recently launched posts on Google My Business, which allow local business owners to publish updates that will appear in both Google search and maps results. This week, they’ve expanded that functionality to include a “Call Now” button too.
Search Engine Land: Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’
It’s no secret that Google prefers secure websites given the minor rankings boost that comes with it. Now Google’s Chrome web browser will label non-secure websites as such right in the browser too.
MarketingTech: Google rolls out rack of machine learning ad tools
On the heels of the recent ad platform rebrand announcement, Google has also announced the launch of a new suite of ad tools with built-in machine learning capabilities. Find out how Google is integrating AI technology across Search, Shopping and YouTube platforms.
Amazon
Bloomberg: Amazon Stumbles Into Blunder on Prime Day
Amazon Prime, known for delivering anything and everything to your door in 2 days, failed to deliver on Amazon Prime Day this year. Slow page speeds, vanishing inventory and site outages left many users frustrated by their sub-prime experience.
On the Blog
- The Work-Life Blend – Feat. Andrew W.K. – Find out what Armand Piecuch and Wil Holden learned from rockstar and motivational speaker Andrew W.K. in a recent interview on the often-elusive work-life blend we’re all striving for.
- Preparation Key During a Public Relations Crisis – Knowing that preparation is key, Gill Rudawsky walks us through the top six steps for developing a strong crisis response strategy.
Project Highlight
Denver Parks & Recreation | Be A Smart Ash Website Design, Development and Search Engine Optimization: CenterTable completed website design, development and search engine optimization as part of an integrated public awareness campaign for Denver’s Parks and Recreation Department to educate the local public on the inevitable arrival of the emerald ash borer.
