While Facebook and Google still own the lion’s share of digital and social media advertising, the landscape at the platform level is undergoing a seismic shift. The days of creating content that is intended to work on multiple platforms are long gone and the era of hyper platform-specific creative is here to stay.
If you advertise on Facebook you may have seen recent updates notifying you that certain targeting options being used in your ad campaigns may soon be going away. Facebook has already removed many targeting options that may allow individuals to be targeted “on topics that relate to potentially sensitive personal attributes, such as race, ethnicity, sexual orientation, and religion.” The rest of the targeting options will be removed in the next 90 days.
Because Instagram advertising is purchased through the Facebook buying platform it can often be an add-on or afterthought to campaigns that are designed with Facebook users and creative first. But more and more marketers are discovering the power of building campaigns with Instagram, and only Instagram, in mind.
Snapchat continues to quickly ramp up the advertising side of their platform with this week’s announcement of a new private marketplace for advertisers that will allow publishers to sell commercials directly to brands. What does that mean for marketers? An opportunity now exists to book ad space in specific Discover shows from partners like Vice, BuzzFeed, NBC Universal, ESPN and others.
SmartBrief: Why brands should pin their hopes on Pinterest
Pinterest, fresh off of an announcement of $1 billion in ad sales and a rising valuation, continues to fly under the radar for most brands in the social media marketing mix. This story highlights why the platform should be a high priority for marketers entering 2019 planning.
On the Blog
The branding of the event remained consistent amongst Noble and Broncos social media accounts, with consistent and engaging usage of the new #NobleActs hashtag throughout the day – a hashtag that often appeared side-by-side with the Broncos’ existing and popular #BeAChampion hashtag.