Change is hard, especially when it comes to an app redesign – right, Snapchat? In this edition of Weekly Reads, we’ll covers platform changes from Snapchat, Facebook and Reddit, as well as trending topics and the evolving world of esports. Remember, no matter the changes, we’re all in this together!
Snapchat
The Verge: Snapchat’s Redesign Cost it Millions of Users
Snapchat learned the hard way that app design matters alotto users. After releasing an update earlier this year, 1.2 million users signed a petition begging the app to switch back to its previous design. The platform listened and did switch back, but not after they saw a 2% decrease in usage. Lesson for all of us: UX truly matters.
Social Media Today: Snapchat Releases Latest Update of Trending Topics on the Platform
On a more pleasant Snapchat note, the platform released its July 2018 audience trends, fondly referred to as “Snap Chatter.” Independence Day, the World Cup and Shark Week were among the most snapped about topics. Want to really get in-touch with Generation Z? Use “Draking” in a sentence.
Social Media Today: Facebook Announces New Update for Pages, Adding Recommendation Tools and Connection Options
Big news from Facebook: even more updates. The social platform is rolling out multiple changes that will affect Business pages, including new Recommendation features, description tags (think hashtags for businesses) and action buttons. The majority of these new updates will help connect users with brick and mortar business locations.
Marketing Land: Reddit’s Redesign is Driving Higher Engagement Rates, But Will it Deliver More Advertisers?
Reddit, the Wild West of online forums, rolled out a new design earlier this year, correlating with increased user engagement rates. Along with the redesign, they released new ad placement options including call-to-action buttons and video ads. With more than 138,000 active communities (and growing), it could be a good time to consider adding this platform in the mix – with the right crisis communication plan, of course.
Industry Trends: eSports
Digiday: The State of Esports for Advertisers, in Five Charts
People watching people play video games might sound a bit unusual, but the current esports market is forecasted to grow from a $250 million industry to $905.6 million this year. With the average esports fan choosing streaming services over traditional TV, understanding where your audience is consuming media is key.
On the Blog
- CenterTable Adds 2 New Digital Marketing Experts
- Libraries That Check Out People and Other Non-Obvious Brand Trends
Project Highlight
The city engaged CenterTable to bring the campaign to life through logo design and the creation of additional branded collateral. Denver Parks and Recreation was looking for a brand identity that focuses on the trees themselves, but also easily relays the key messages of the campaign for all Denver residents.
