This week, let’s cut straight to the chase and share two terrific stories that have us swooning. As you may know, we’re remodeling our office so we’ve got our eyes peeled for hip design trends. So, you can imagine our delight at this article (with pics, of course) about How Instagram Made Its New York Office Highly Instagrammable. Amazing! Swept up in a New York state of mind? Let us give you another reason to love the Big Apple by introducing you to the New York Public Library’s new Instagram stories campaign that puts the story back in stories by turning classic novels into – well – stories. Genius! We simply cannot wait to see this campaign unfold. Meanwhile in other news…
U.S. News & World Report: Social Media Makes People Change Their Views
New research indicates that 14 percent of Americans have changed their views on a social or political topic within the last year because of something they saw on social media. With elections coming up, this is a pretty incredible statistic. Learn more about the research in this comprehensive recap.
Forbes: 12 Creative Ways to Use YouTube For Branding
We often talk about YouTube as more of a content hub than an official social media platform. Regardless of how you label it, YouTube is a key to success in many social strategies. From collecting testimonials at trade shows to letting your personality shine through video, this article has useful tips for how to use YouTube in your brand building efforts.
Tech Crunch: Facebook is Removing Over 5,000 Ad Targeting Options to Prevent Discriminatory Ads
In an effort to reduce misuse of the platform, Facebook has drastically reduced the number of ad targeting options available to advertisers. Additionally, the platform will be releasing a new certification to U.S. advertisers through its Ads Managers tool. If you use Facebook ads, this quick summary is worth a read.
AdWeek: Top 5 KPIs Social Media Marketers Need to Track And Improve
If you have an incredible social media campaign but no plan in place to measure it, was the campaign really that incredible? At CenterTable, we’re champions of measuring and customizing the metrics each client tracks to meet their needs. Here are five metrics for consideration as you build out – or even refresh – your social media metrics plan.
Visual Capitalist: Visualizing The Social Media Universe in 2018
And one more just for fun… Visual Capitalist takes your imagination on an intergalactic trip by representing the world’s top social platforms as a solar system in this sweet infographic. Wondering which is a mega planet, and which is just a dwarf star? Just give it a click and all will be revealed.
On the Blog:
- Getting to The Point in Public Relations
- Why ‘Purpose’ is Crucial For CSR Efforts in 2018
- Get Grounded Spotlight: Denver CASA Serves Kids in Juvenile Court
Project Highlight:
Havern School | Website Design, Development & SEO
Within just three short months following the launch, the Havern website dramatically improved its search engine rankings and achieved higher keyword position than its local competitors on select targeted keyword terms. Havern also saw an increase in traffic and engagement on the website and reported an increased number of inquiries and student enrollments through the website.
