Instagram and Twitter are making it easier for users to find the content they want, while Facebook is tightening up security measures for the upcoming elections in an effort to weed out fake news.
Instagram has been testing out a non-intrusive way to add hashtags to posts through a separate field outside of the main caption. This would give Instagram more ways to categorize and showcase relevant posts in Explore.
Big news from Instagram co-founders Kevin Systrom and Mike Krieger (CEO and chief technology officer, respectively) this week: they are leaving the company, citing the need take “time off to explore our curiosity and creativity again.” What will this mean for Instagram?
Twitter introduced an algorithmic timeline back in 2016, but announced last week that users can now revert back to a chronological timeline, viewing the most recent tweets first — without the “best tweets first,” the “in case you missed it” posts and recommended tweets from people you don’t actually follow cluttering things up.
As this year’s election season heats up, Facebook begins taking steps to protect its platform from malicious behavior aimed at influencing the U.S. elections. Marketing Land recaps Facebook’s recent efforts to expand its security options and provide candidates with an increased level of security on their Pages, which are a widely adopted vehicle for national candidates to broadcast organic and promoted posts on the platform.
Previously, Facebook launched the ability for a Facebook Page to create a Facebook Group. Now, that same Facebook Page can also join its Facebook Group and actively engage with members of it too. “We’ve heard from people that engaging with public figures, non-profits, publishers and businesses in a more intimate setting can be meaningful,” a Facebook spokesperson told Mashable.
On the Blog:
- The Value of Authenticity – Ft. Rebecca Black: On episode 2 of Creating Conversations with special guest Rebecca Black, we examine the darker side of Internet fame and the value of authenticity when dealing with a crisis.
- How To Implement Google’s Responsive Search Ads: Explore the ins and outs of implementing Google’s Responsive Search Ads (RSAs), which are dynamic search ads that adapt to a user’s query through machine learning.
- How to Speak Designer: 5 Phrases to Avoid When Speaking With Creatives: Avoid this faux pas and get advice on alternative ways to communicate your needs with your graphic designer.
- When PR Disasters Aren’t Really Disasters: How quickly and effectively a company responds to a crisis can be as or even more important than the actual issue that has occurred.
- Apple’s Winning Twitter Strategy: Instead of buying placements across multiple platforms, Apple picked one digital platform that’s highly relevant to tech lovin’ early adopters and focused their paid social efforts there.
Sun King Brewery | Legislative Action Campaign: Sun King Brewery enlisted GroundFloor Media and CenterTable to develop and execute a public action plan to communicate the need for changing a state law that restricted Indiana’s brewers to producing a limited number of barrels of beer per year in the state. The grassroots campaign drove nearly 35,000 Indiana craft beer loyalists to write letters to legislators, prompting the lawmakers to pass the bill and Gov. Mike Pence to sign it into law.