GroundFloor Media & CenterTable Blog


If you’re nursing a Halloween candy hangover but can’t take a break because you’re in mid-term election overdrive, we’ve got some good news! This edition of Weekly Reads is chock-full of “how to” articles that practically do the work for you. And – if you’re gearing up to tackle a 2019 social media plan soon – we have a few articles that outline the best platform for finding your target audience.

Inc.: Social Media Mistakes All Small Business Owners Should Avoid

Many small businesses rely on social media to reach their customers. But, as quickly as a good idea can take off on social, a bad idea can flare up within minutes. This article focuses on six common mistakes small businesses make on social media and offers tips on how to avoid them.

Business 2 Community: How to Increase Conversions From Your YouTube Videos

Did you know that 78 percent of people watch videos on YouTube every week? With statistics like that, it’s highly likely that your target audience is ready and eager to engage with your brand on YouTube. Eyeballs are great, but conversions are even better, and this article provides some tips on how to maximize this opportunity.

Adweek: Pinterest Shared 7 Steps for Brands Launching Ad Campaigns

With holiday shopping kicking into high gear, chances are high that you’re considering your social media strategy to support retail or other sales in the next few months. If Pinterest is in your plans, here’s a step-by-step guide for how to launch a Pinterest ad campaign. 

CNBC: Instagram Inches Ahead of Snapchat in Popularity Among Teens

Eighty-five percent of teens now use Instagram at least once per month, which places the platform just slightly ahead of longtime challenger Snapchat. While only slightly ahead of Snapchat at this juncture, Instagram absolutely crushes any competition by Facebook (used by 28 percent of teens, down 40 percent in just a few years).

New York Times: Snapchat Helped Register Over 400,000 Voters

Instagram may be slightly ahead of Snapchat for overall popularity among teenagers, but Snapchat still knows its audience and how to motivate these young folks to take action. In fact, Snap, Snapchat’s parent company, just announced that video messages and a conversion button were helpful elements to their campaign.

eMarketer: Who’s Using Pinterest?

Looking to reach millennial men? Believe it or not, Pinterest might be the place for you! This short synopsis of recent research also touches on similar research conducted about Facebook, Instagram and Twitter usage.

On the Blog

Project Highlight

We Are Family | Good Samaritan Medical Center

The musically-gifted team at Good Sam feels like a family when they come to work, so they wrote a song about it. The CenterTable video team helped them create this music video to capture their winning culture on screen.

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