GroundFloor Media & CenterTable Blog

Amazon is delivering Christmas trees while Social Media Today and Website Magazine offer businesses tips on hacking the holidays with social this season. Whether you sell a product or you’re a nonprofit, the increased volume of content around the holiday season means that a smart strategy is crucial to get your messages heard.

Social Holidays

Social Media Today: 100 Content Ideas for Holiday Social Media Marketing

Apparently 64% of shoppers are visiting social media platforms to find gift ideas. Check out these social content ideas from Social Media Today to get in on the action this holiday season.

Website Magazine: Christmas is Coming – How and Why Marketers Should Prep Now

With the largest shopping season well underway, marketers should take note of these tried-and-true tips to engage consumers.

Vox: Amazon will deliver live Christmas trees this year. 5 Christmas tree experts weigh in.

Shopping for your favorite stocking stuffers on Amazon this holiday season? You can now order yourself a live Christmas tree while you’re at it too.


Social Media Today: Facebook’s Testing a New “Live Video Mode for Sellers” for Pages to Promote Products

In an effort to edge further into eCommerce, Facebook is testing a dedicated Facebook Live mode that enables a Page to showcase products with a simple purchase path for its users.

Digital Trends: Facebook’s local news tool just went live in 400 cities, alerts could be next

With user demand for more local news, Facebook is rolling out Today In, which features news articles, upcoming events, school announcements, and conversations happening in location-based Groups. Similar to the rise and success of branded groups, this could be a new option for marketers to reach audiences that are tuning out to their Newsfeeds.


Vox: Tumblr is banning adult content. It’s about so much more than porn.

Starting December 17th, Tumblr will take a controversial stand against adult content and explicit materials by banning many categories of adult content across its platform, including “photos, videos, or GIFs.” The platform has highly engaged users and could be a prime location for advertisers to explore but it will be important to pay close attention to coming months to see if this change causes big user declines.

On the Blog:

How to Build an Impactful Facebook Crossposting Network: Learn the ins and outs of Facebook Crossposting, which has seen an uptick in usage among brands of late.

Project Highlight:

Kirby-Smith Machinery | Organic & Paid Search Marketing Campaign: CenterTable’s strategic, integrated paid and organic search marketing campaign earned Kirby-Smith Machinery prominent search engine visibility, leading to a significant increase in revenue for the Oklahoma-based company.

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