The days of defining and targeting “influencers” as the accounts with the highest number of followers are long gone. Today, brands are finding true influence has no correlation with the number of followers an individual has and everything to do with the trust the audience has with the creator and the content.
Influencer Marketing
WARC: Unilever’s rules for influencer marketing
Many marketers at small and medium-sized businesses as well as nonprofits are aware of the benefits of influencer marketing but may not know how to get started or when. While Unilever is one of the largest brands in the world, their approach to influencers is one that can be applied to any product or service.
“But, more and more, we are using them to talk about the idea to buy into – to talk about the brand value, of why the brand exists, and the purpose of the brand.”
Forbes: Influence And The Influencer: Persuading Audiences Through Social Identity
How and why do influencers help build brands and move products? It’s because “influence is the ability to cause desirable and measurable actions and outcomes.” Find out more about how social identity shapes how we make decisions and how others can impact those choices.
Tech: Facebook relaunches search ads to offset slowing revenue
Facebook has begun to test search ads in its search results and Marketplace, a shot at directly competing with Google’s AdWords. The ads will effectively be repurposed News Feed ads with a headline, copy, image and link that points to an external website. Facebook continues to explore new inventory options as Google and Amazon offer upgraded options of their own.
Content
Forbes: 12 Ways The ‘Stories’ Format Could Shape The Future Of Content
The “Stories” format that started on Snapchat is now everywhere, used by more than 400 million people on Instagram each day. But as more and more brands feel the pinch to adopt the format many of them are just repurposing traditional content instead of truly building vertical-first content. Here are a few ways that Stories will shape the content world in the future.
On the Blog
How to Build an Impactful Facebook Crossposting Network
Best Beer Labels in Denver (2018)
Using Data Right: Strategically Frame Your Nonprofit’s Message
Project Highlight
Early Childhood Colorado Partnership | Website Redesign – The Early Childhood Colorado Partnership (ECCP) needed to overhaul its outdated website to provide a more engaging and useful space for Colorado’s early childhood advocates to share best practices. ECCP asked the CenterTable team to redesign the site and incorporate additional features, like an interactive map and a shared calendar, to help early childhood organizations stay aligned.
