It’s a new year, filled with new trends to help inform new marketing and communication strategies. In our first Weekly Reads edition of 2019 we share consumer insights, social media platform algorithm secrets and search trends to help make 2019 your best year yet. Here’s to a new year and we hope many new brand victories!
Consumer Insights
Pinterest’s Blog for Business: Here Are the 2019 Resolutions People Are Searching for on Pinterest
Is your brand related to family, health, financial planning, home, travel or beauty? Then now is the perfect time to connect with consumers, according to Pinterest’s New Year’s resolutions search report. Sharing valuable content like tips for how to keep your resolutions might be the trend you’ve been waiting for.
Think with Google: The Most Interesting 2018 Consumer Insights You Should Carry Into 2019
With a direct view into our constant curiosity, Google has created a list of consumer insights based on 2018 search queries. Things to consider when you’re creating your 2019 marketing strategy include: 84% of Americans are shopping at this moment; there’s an increase in ‘I’ search language (e.g. I’m looking for…); people want to find things nearby and right now; and consumers are looking for aspirational products and services they can afford.
Social Media
Buffer: A Marketer’s Guide to Decoding Social Media Algorithms in 2019
Sometimes (please read 99.9% of the time), it can feel like you need a Ph.D. to understand how to optimize content for each social media platform. Thanks to this four-part episode from Buffer’s social media podcast, you can learn the mysterious algorithms behind Facebook, Twitter, LinkedIn and Instagram.
Social Media Today: Facebook Adds New CTA Stickers for Page Stories
Did you make a New Year’s resolution to try something new in 2019? With Facebook Stories newest addition of call-to-action stickers, and the slow brand adoption, including Facebook Page Stories in your content strategy could be a brilliant move to help your Facebook Page reach followers with some “in the moment” content.
SEO
Search Engine Land: 2019 in Search: Find Your Seamlessness
What did 2018 teach us and how does that impact a 2019 search strategy? Monitoring user site behaviors, simplifying onsite conversions, and building credibility should be on the top of the to-do list this year.
