GroundFloor Media & CenterTable Blog

We’ve only just begun the New Year and it seems almost every platform has a new feature to debut! While most are designed with the end-user in mind, several offer efficiencies for platform managers, too. Before you dive into these new features, you might give this roundup of the latest social media statsa peek. And, if you’re looking to re-evaluate your social media ROI in 2019, Wendy’s might be a source of inspiration.


The Next Web: YouTube Now Lets You Swipe Through Videos Like Instagram Stories

Looking for the 2019 version of channel surfing? YouTube has you covered. Just this week, the platform rolled out a new swipe function to help users more swiftly navigate videos. The functionality is similar to that found on Instagram stories, and we can’t wait to give it a try!


Tech Crunch: A First Look at Twitter’s New Beta App And Its Bid to Remain ‘Valuable and Relevant’

Twitter is on the verge of launching a new beta program through which select users will get to test special features, such as color-coded replies and customized engagement options. Since the beta app won’t be available to everyone, this article offers a peek behind the scenes.

C|NET: Twitter Lets Android Users Switch to Chronological Timeline

Android users rejoice! Twitter now offers Android users the option of a chronological timeline. Making the switch is easy – just tap the “sparkle” icon to switch between views.


The Verge: Instagram Now Lets You Post to Multiple Accounts at The Same Time

Now something for the iOS users – Instagram now offers the ability to post to multiple accounts at the same time (no word on when Android users will gain this functionality.) Instagram is calling this option “self-regram” and is rolling it out in phases. It’s a cool new tool – but keep in mind that from a brand perspective, we don’t recommend identical posts on multiple channels except in a few rare cases. 


Digital Information World: Pinterest Widely Rolls Out ‘Scheduling Pin’ Feature to Business Accounts

Pinterest now offers business accounts the option to pre-schedule up to 30 image-based posts, which should save brands running Pinterest accounts some time. Simply click on the pin builder button where you’ll see two options – publish “now” or “at a later date.” 

On the Blog:

Project Highlight:

Our clients at Lutheran Medical Center in Wheat Ridge, Colo. opened a new outpatient pharmacy in October 2017, and we used simple motion graphics to help bring the announcement to life for their more general audience.

Related Posts