For what seemed like an eternity (in internet years) quick, 500-word articles were the fastest way to get social media and search engine optimization success. However, as websites, brands and marketers began churning out as many short articles as possible, quality began to drastically suffer. Now Google, Facebook and publishers have realized that high-quality longer-form content with substance is what should be rewarded.
Social Media
Business 2 Community: 2019 Marketing Trends Guaranteed to Shake Up Social Media
It seems like it’s a little late to be discussing 2019 trends given that we’re already not far from the end of the first quarter, but this roundup has some great insight into where you should be looking to make your next social media success!
The Drum: Study shows shareabability of content can be correlated with word count
A new content marketing study into the sharing habits of internet users has shown that long-form content of 1,000 words or more is much more likely to be shared by readers than shorter pieces. This new data corresponds with changes in Google’s search algorithm that place a higher emphasis on high-quality longer content in helping sites rank higher. Longer stories are in!
Content
Inc.: How to Turn a Single Blog Post Into a Month’s Worth of Content Marketing
We’ve all likely spent vast amounts of time and effort creating a high-quality piece of marketing content and then watched as the content is released out into the world and we’re quickly forced to move right onto the next one. This great article from Inc. provides seven solid steps to make sure that your content creation efforts provide as much value as they possibly can.
Forbes: 13 Strategies For Capturing And Marketing User-Generated Content
For a lot of marketers and brands user-generated content sounds like a perfect solution for their content creation needs. However, it can often be significantly harder to put into practice. To get started or back on track with UGC check out these simple steps outlined by Forbes.
On the Blog
Cause Marketing for CSR Increasingly an Integral Part of Business
Project Highlight
Noble Energy | Noble Day of Caring Activates Employees Across Colorado & Across the Globe
In honor of Noble Energy’s 85th birthday as a company, 270 Noble Energy Colorado Employees took part in a day of service with 10 volunteer activities in 6 locations in Denver, Weld and Larimer Counties. Those service projects were capped off by lunch presentations and celebrations at Colorado Youth Outdoors and the Denver Office. CenterTable was tasked with showing the impact of those projects locally and connecting the Noble’s Colorado employees’ efforts with the larger group of Noble employees in Texas and Israel, who simultaneously took part in service projects of their own.
