GroundFloor Media & CenterTable Blog

This year, we were thrilled to have Carissa McCabe and Olivia Ward attend South by Southwest (SXSW). During their time in Austin, they soaked in the most popular trends in marketing, shared inspiration, walked more than 89,000 steps and ate all the BBQ. Here are their key takeaways from the experience.

SXSW: In Case You Missed It

Themes of SXSW: Days One and Two Recap

When Brené Brown is the keynote conference speaker, people line up. During her SXSW kick-off session, we were lucky enough to sit in the sixth row – close enough to not only see her but also absorb her wisdom. We learned why reframing, or changing your perspective of difficult people, is so important and why curiosity is the key to solutions.  

Themes of SXSW: Days Three and Four Recap

Creativity was a continued theme in days three and four of SXSW, with speakers such as Elizabeth Banks and Mondo Guerra sharing their tips on how to stay curious and do your most creative work.

Your SXSW How-To Guide: 10 Tips for Maximizing the Experience

Whether you’re a newbie or a veteran, Olivia and Carissa share their advice on making your SXSW experience as enjoyable as possible. From snack recommendations to your mental state, these tips will keep you grounded during this or any other interactive conference.

Social Media Marketing World 2019

What has more than 100 of the industry’s top social media experts with a side of San Diego sun? Social Media Marketing World 2019, hosted by Social Examiner, taking place March 20-22. Unable to attend in person? CenterTable’s Clare Frey and Will Holden will be on location! Follow their adventures on Twitter (@clarefrey and @will_c_holden), Instagram (@MeetAtCT and @GroundFloorPR) and on our blog!

Save The Date: Digital Download ‘19  Save the date for our annual Digital Download, coming up April 18 at the Groundfloor Media/CenterTable office. We’ll be unpacking key insights and learnings from SXSW, Social Media Marketing World and the NAB Show. Look for an invitation in your inbox soon!

On the Blog

Project Highlight

Healthier Colorado | Search Engine Marketing Campaign Boosts Exposure for Ballot Initiative
In partnership with GroundFloor Media, CenterTable executed an integrated search engine marketing campaign, including hyper-local pay-per-click (PPC) search advertising and on-page local search engine optimization (SEO) tactics, to ensure that the website would be easy to find as the larger public awareness campaign gained momentum.

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