GroundFloor Media & CenterTable Blog

This week marks the end of our three-show run of social/digital continuing education with a handful of team members onsite in Las Vegas for the video-focused NAB Show. Join us next week for GFM and CenterTable’s 8thAnnual Denver Download on Thursday, April 18thfrom 7:30 – 9:00 a.m. at our newly renovated office space (1923 Market St.) We’ll share the top tips, trends and best practices gathered at South by Southwest (SXSW), Social Media Marketing World and NAB. RSVP by Friday to join us live. Or, join via Facebook Live from the comfort of your home or office!

In the meantime, here is some of the latest in social/digital news to keep you going until we meet again next week!


TIME: These 6 Tips And Tricks Will Revolutionize Your Instagram Story Game

Wondering how to take your Instagram Stories up a notch? From how to add questions, change fonts, use live photos and even how to record a hands-free video, this article has the details you need to stand out from the crowd. 

Business Insider: Why Brands Are Turning Away From Big Instagram Influencers to Work With People Who Have Small Followings Instead

If you’re interested in engaging with influencers, it’s worth noting the different types (from nano to mega) and what each has to offer. There’s been a shift from brands seeking macro-influencers (1M+ followers) to engaging with nano- (10K or fewer followers) or micro-influencers (10K – 50K followers) instead. Learn more about the trend, and why a smaller-scale influencer could be right for your brand.


LinkedIn Marketing Solutions Blog: How to Boost The SEO of Your Organization’s LinkedIn Page

Did you know that SEO for your company’s LinkedIn Page was an option? This blog post direct from LinkedIn provides easy tips, including incorporating keywords, optimizing the “about” section, and adding compelling imagery. 

Social Media

PR Daily: 10 Spellbinding Examples of Social Media Storytelling

From BarkBox to Tide, Always to Gillette – this article highlights some of the best social media storytelling case studies in recent history. If you’re looking for some inspiration for your company’s next campaign, this article will provide it for you!

Pew Research Center: Share of U.S. Adults Using Social Media, Including Facebook, is Mostly Unchanged Since 2018

Typically, year-over-year stats that are “mostly unchanged” don’t grab our attention. But, following a bumpy year for social media (fake news and privacy concerns, anyone?) it’s worth noting that the number of U.S. adults who use Facebook, Pinterest, LinkedIn and Twitter showed relatively steady performance. 

Social Media Today: Social Media Statistics That Matter for Your Business in 2019

Looking to keep things a little lighter than the deep dive from Pew above? This infographic breaks down all the major statistics you need about who’s using which social media platform and how.

Project Highlight:

IMA Financial Group | Website Redesign and Development

IMA Financial Group consists of nine different business units, all of which had separate websites that lacked a consistent brand identity. CenterTable was tasked with creating a new cohesive look and feel for IMA’s various business units, while also developing a new backend for the websites that enhanced the user experience.

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