This week we’re focused on the future of social media. As we peer into our crystal ball we’re seeing a world where platforms experiment with following topics and experts instead of people and where you can try a lamp on for size at home like you might try on a pair of pants in a store today. With something as crucial as the “like” to the first 15 years of social media potentially reaching extinction soon, it’s clear that the medium will be very different in the near future.
Search Engine Land: Now live: Google 3D images and AR integration in mobile search
Imagine you want a lamp for your empty side table. You point your phone’s camera at the table and flip through some lamp options visualized right there in your space. That future isn’t far off. With Google’s new 3D images tool you can search a keyword and see 3D Augmented Reality renderings. Right now you can see properly scaled Pandas sitting on your couch but it’s only a matter of time before brands jump in and make choosing lamps and more, immersive.
Jack Dorsey the CEO of Twitter, says if he had to create Twitter all over again he might not include likes. This think piece about how to shift the mindset of users and platforms from sensationalized content to high-quality information poses an interesting dream of a world where social media isn’t a popularity contest and quality content wins. That’s what your brand is creating, right?
Convince and Convert: 9 Key Discoveries in 2019 Social Media Research
The number of Americans using social media hasn’t grown significantly since 2016. Young people are using Facebook less. Older people are using Facebook more. Those are three of the nine key discoveries included in a recent study. It’s a good reminder that not everyone is on social media and you might have to consider channels like email and direct mail, depending on your audience.
It’s important to keep tabs on Facebook algorithm updates because it determines what content users will see in their News Feed. Facebook recently announced that they will show people content from business pages if that person seems to be interested in that page’s content. That’s particularly good news for brands and organizations that have an engaged community and potentially means (this remains to be seen) that you will want to time important, though potentially less engaging posts right after a very engaging post. A nonprofit could share a heartwarming story that everyone “likes” followed by a post that calls for donations.
When people share negative data with you, how do you react? Did you know it can have a big impact on your organization’s success and culture? Whether you’re the person reacting to the data or the person providing it, it’s worth considering which archetype your leaders fall into so you can become more forward thinking.
On the Blog:
Child trafficking is a subject that the Colorado Department of Human Services wanted to raise awareness of throughout the state in January 2019. In order to amplify their message, CDHS decided to host a Facebook Live with a panel of experts to explain to the wider public about the various warning signs of child trafficking, while also providing steps to take action in the fight against it. CDHS has done livestreams of similar nature in the past, but due to its darker subject matter, they wanted to make this broadcast the most impactful one to date. The big challenge was to convey the complexity of child trafficking in a variety of interesting ways that would keep audiences tuned in for an extended period of time.