This week we attended Digital Summit Denver (DSD), where we spent two full days mingling with Denver marketers, listening to brands and thought leaders share insights and writing down a massive amount of takeaways to help us with our day-to-day work. Whether you attended or missed this year’s digital marketing conference, we’ve got you covered! Here are the top stories this week related to DSD session topics and themes.
Consumer Behaviors
MediaPost: Gen Z Favors News From Social Media, Digital-First Pubs
Move over Millennials, DSD attendees wanted to know how to reach the Gen Z audience. How is the next up-and-coming generation consuming media? According to a recent Morning Consult report, almost half (49%) of Gen Zs are getting their news from social media with many using YouTube daily.
MarTech
G2: Martech: What Is It? (+5 Uses of AI in Marketing in 2019)
Martech, the buzziest of buzz words at this year’s DSD, is a combination of “marketing + technology.” But what exactly is Martech and why should the modern day marketer care? This helpful guide shares how data, automation and artificial intelligence are changing the landscape by making it easier for marketers to provide a better customer experience.
MarTech Advisor: Keeping up with the Customer Experience Trends of 2019
From email to digital ads, focusing on the customer experience was a constant focus at DSD. And there are definitely three customer experience trends that should be on your radar: (1) Using technology (even if it’s just a test!) to automate customer interactions and predict behaviors, (2) Finding the balance between data, ethics and personalization, and (3) Connecting the dots between online and offline experiences.
Social Media
Social Media Today: New Report Looks at Best Times to Post on the Major Social Platforms in 2019
Timing was a big conversation piece at DSD thanks to keynote speaker Daniel Pink , who presented research on human behavioral patterns throughout a 24-hour period. Want to win the timing game with your social media content? According to a recent study from Sprout Social, posts on Wednesdays receive higher engagement on Facebook, Instagram, Twitter and LinkedIn.
Buffer: Behind a Record-Breaking Social Media Campaign
One of the repeated themes during the conference was leveraging Instagram and the importance of creating thumb stopping content. Need some inspiration? Here’s a case study from Canadian brand tentree whose award-winning Earth Week 2019 Instagram campaign increased brand awareness, post engagement, and followers all while helping plant more trees.
On the Blog
Project Highlight
Google Ad Grant Account Overhaul Significantly Improves Performance | Healthcare Client
A nonprofit healthcare client enlisted CenterTable’s SEM team to overhaul its Google Ad Grant account to drive more relevant clicks to the website that ultimately convert to patient appointments in various clinics throughout the region.
