GroundFloor Media & CenterTable Blog

Can you believe it’s already mid-July? We’re filling our weekdays with client work, frothy refills of lemon ginger kombucha from our in-house tap and light debates about the ideal temperature of the office. We’re also busy keeping up with a slew of new features and announcements from our favorite social platforms, such as Facebook’s monetization feature for video creators to list enhancements within Twitter. Let’s get down to business.


Social Media Today: 37 Astonishing Email Marketing Stats You Need to Know [Infographic]
Don’t sleep on email marketing! Studies show that email is 40 times more effective at acquiring new customers than Facebook or Twitter. Email subscribers are also three times more likely to share your content via social media than visitors from any other sources. 


CNBC: Facebook’s Libra cryptocurrency again comes under fire from global policymakers
Seeking to cash in on the cryptocurrency pie, Facebook recently announced their own form of cryptocurrency, a digital token they’re calling Libra. Critics are pointing out that this feature can’t be learned “on the job” and have expressed concerns about the currency’s viability and security. “Libra raises serious concerns regarding privacy, money laundering, consumer protection, financial stability,” Jerome Powell, Federal Reserve Chairman, told a congressional committee.

Engadget: Facebook gives creators more ways to make money
Strategically timed to be announced during the start of VidCon, Facebook has revealed that vloggers can now implement updated revenue streams directly from their fans and new ad placements. One of the features is a “supporter-only Group” that allows subscriptions and a more private place for fans to chat with the creators they admire. They’re also sweetening the deal with exclusive Facebook Live content and merchandise discount codes. Will creators and their communities take the bait?


The Verge: Instagram will test a feature that allows users to shadow ban their bullies
Is there anything better than a cyber bully shouting in a room alone? Instagram is working on a new feature called shadow banning – in which a restricted user’s comments can only be seen by that person and the account holder. Online bullying continues to be a major issue and we’re heartened to see Instagram taking steps to address it.


TechCrunch: Twitter’s underrated Lists feature finally gets some attention
CenterTable team members have been carefully curating their own Twitter lists for the past decade. Now the feature, mostly utilized by power users, is receiving some long overdue TLC and strategy from Twitter’s developers.

On the Blog

Project Highlight

Bringing Our Integrated PR and Digital Communications Approach to Children’s Hospital Colorado
In the six months that the program was piloted, the team succeeded in posting 82% more media stories than in the prior six months with 87% more reach for media-related social posts. As a result, the pilot has become an ongoing strategy.

Related Posts