Recent changes in the digital ad space are all about improving user experience. Given that A/B testing is one of the best ways to ensure your ads are hitting the mark and driving the intended actions, Microsoft has finally leveled up by adding this capability like its main competitor, Google Ads. At the same time, Facebook’s mobile ads are changing too. Find out what you need to know to stay compliant.
Microsoft Advertising
Search Engine Land: Microsoft Advertising rolling out experiments A/B testing tool globally
Similar to drafts & experiments in Google Ads, Microsoft Advertising (formerly known as Bing Advertising) is rolling out experiments, which allows ad managers to create campaign duplicates to run A/B tests on ad copy, landing pages and bidding strategies.
Marketing Land: Heads up, advertisers: Facebook is shrinking mobile News Feed ad space
In an effort to simplify formats and improve mobile experience consistency, Facebook mobile ads will soon be shorter and show fewer lines of text. Starting August 19, Facebook is rolling out updated mobile news feed post and ad layouts, taking them from a 2:3 aspect ratio to 4:5.
Marketing Land: LinkedIn rolls out new feature to help SMBs promote their service offerings
LinkedIn will now allow small and midsize business owners to list their service offerings directly on their LinkedIn profile pages. Once added to an SMB’s LinkedIn profile, those service listings will be eligible to show up in relevant search results. Find out if you’re eligible and how to activate services on your LinkedIn profile.
USA Today: How Instagram’s ‘like ban’ affects influencers
Instagram’s test of hiding “likes” counts on posts just expanded to more markets around the globe. This new focus on quality content may further incentivize brands to put paid media support behind their influencer posts.
Mashable: Instagram policy change means it can delete rule-breaking accounts faster
Following recent criticisms, Instagram has announced a policy change that will allow the company to delete accounts that break too many of its rules during a shorter period of time. Most violations will trigger a warning before action is taken, except those accounts flagged for trademark or copyright violations.
Project Highlight
Google Ad Grant Account Overhaul Significantly Improves Performance for Healthcare Client
A nonprofit healthcare client enlisted CenterTable’s SEM team to overhaul its Google Ad Grant account, which led to a 40% increase in Google Ad Grant spend, a 32% increase in clicks, a 38% increase in impressions and a 15% increase in conversions.
