GroundFloor Media & CenterTable Blog

If you saw the title of this email and thought, “G.I. JOE!!!,” congratulations: you are also a child of the ‘80s. Speaking of old, the world of digital marketing is old enough at this point that we should all understand the need for a well-thought-out strategy to maximize our time spent creating content and marketing via digital channels. But much like the “learning moment” at the end of every G.I. Joe cartoon, a strategy will only get you so far. Taking the time to understand and modify your approach based on data, analytics and user behavior – or actually “knowing” what is happening and why – is definitely the other half of the battle. 

Jim Licko, Managing Partner & Co-founder


Marketing Land: Instagram Story Ad Share Doubles While Overall Ad Growth Levels Out

Instagram Stories have been around for two years now, so it’s not surprising that ad revenue is growing on that side of the platform. What issurprising is how quickly Story revenue has grown in the past 12 months. As we all know, where the eyeballs are is where the ads will show up. It’s definitely time to pull together your Instagram Stories strategy (and better yet, understand how your audiences are interacting with stories). 

Social Media Today: 4 Simple Ways to Drive Traffic From Instagram Stories Without the ‘Swipe Up’ Feature

Speaking of your Instagram Story strategy – unless you have more than 10,000 followers, you don’t have the ‘Swipe Up’ feature to redirect viewers to your website or another off-platform entity. This article outlines four simple workarounds to drive traffic off-platform without the luxury of having 10,000+ followers. 

Data and Analytics

Social Media Examiner: Why Use LinkedIn Website Demographics?

If you work in the world of social media or website analytics, installing a Facebook Pixel or setting up a Google Tag Manager is second nature. But are you getting the same data from your LinkedIn efforts? This article not only provides a step-by-step process for integrating LinkedIn Website Demographics with your Google Tag Manager, it also provides insights to utilize the data to maximize your marketing efforts.

Search Engine Watch: Video Tips and Tools to Boost Your Traffic

The sad truth is that our brains remember only 10% of what we read, but 95% of what we watch (hence, the 1980s G.I. Joe reference above). Video can sometimes be an expensive marketing endeavor, but we also know that it can pay off quickly. Read about some tactical, simple steps to ensure you’re making the most of your video efforts. 

Social Media Today: How Much Time Do People Spend on Social Media in 2019

Updated social media statistics and trends in behavior are always helpful to keep in your back pocket – particularly when you’re trying to make a case for increased resources or reprioritization of your marketing efforts. The time we spend on social networks continues to increase year-over-year. Perhaps the most interesting metric included in this new data is how much time we spend platform-by-platform each day. 

Project Highlight

Denver Parks & Recreation | Project Leafdrop 2018 Digital Campaign

Each fall, Denver residents have the opportunity to compost their leaves for free through Denver Recycles’ Project LeafDrop program and, in partnership, local Ace Hardware stores provide coupons for free compostable leaf bags. CenterTable needed to make residents aware of this composting option and encourage them to download a coupon for free leaf bags from Ace Hardware.

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