GroundFloor Media & CenterTable Blog

This week is full of promise as we’ve collected new offerings from the four major social media platforms! From improved insights to fresh face filters, there’s a little something for everyone. And, while new is nifty, email marketing is having a moment and we were excited to find an article with some smart tips for adding video to give your next email campaign a little boost. 


The Verge: Facebook Now Lets Anyone Make an Instagram Face Filter

Facebook released its Spark AR tool this week to anyone interested in creating custom face filters and other effects for Instagram Stories. In anticipation of the influx of new face filters soon to become available, Instagram is adding a “browse effects” option at the end of the effects tray so users can easily explore the new filters. 


BuzzFeed: Facebook is Getting Rid of the Option to Make Groups “Secret” or “Closed”

As part of its “Safe Communities Initiative,” Facebook Groups will soon have only two privacy settings: public or private. Facebook hopes the shift will make it easier for group admins to understand and manage group privacy settings, while also allowing Facebook to identify and remove “bad actors and bad content,” improving the overall safety of the platform.


Pulse 2.0: LinkedIn’s Marketing Partner Program Expands With New Engagement Insights

Recognizing that identifying optimal audiences and engaging content can be difficult within the platform, LinkedIn recently announced the launch of new engagement insights. Key benefits include audience discovery, content recommendations and industry benchmarking. The insights are available as part of LinkedIn’s Marketing Partner Program, which includes five launch partners: Amobee, Annalect, Hootsuite, Ogilvy and Sprinklr. 


The Verge: Twitter Tests Letting Users Follow Topics in the Same Way They Follow Accounts

Twitter has begun testing a new feature that allows users to follow content by topic – even if the user isn’t sure which accounts to follow for the most reliable updates. The platform is also exploring the opportunity to mute a topic which could be useful if you’re behind on a favorite show or watching sports on delay.

Email Marketing

Entrepreneur: How to Use Video in Your Email Marketing

Email click rates can climb by up to 300% with the addition of video content. Adding the word “video” to a catchy subject line or embedding the video directly into your email (or at least creating a thumbnail that encourages readers to hit play) can greatly boost your success rate. This helpful “how-to” offers tips you can implement today.

On the Blog:

Project Highlight:

Sun King Brewery | Legislative Action Campaign

Sun King Brewery was challenged with the task of changing a state law that restricted Indiana’s brewers to producing a limited number of barrels of beer per year in the state, while facing off against some large distributors and beer producers wielding money and influence in the state house and with businesses.

Grassroots Legislative Action Campaign Resulted In Sun King Brewery's Bil Passing

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