The best brands understand that graphic design is a storytelling tool, not just pretty pictures. When conceived thoughtfully and executed skillfully, design is the telescope through which your audience fully sees your identity. Without it, they might still have a sense of who you are, but with it, your story is a hell of a lot clearer. In marketing, good design needs to work in tandem with messaging to develop the full brand story for a customer. The two, working together, form a brand’s identity.
Ben Hock, Director of Creative Services
Graphic Design
Graphic Design USA: Volkswagen Engineers Atonement Into New Branding
Volkswagen is still working to redeem itself after its emissions scandal from a few years back. The company is now falling back on one of its greatest strengths to help it weather the storm – well-designed advertising.
Graphic Design USA: Special Olympics Athletes Craft 2022 USA Games Logo
The Special Olympics rolled out a fresh logo for the 2022 USA Games that was designed over the course of a three-day workshop in Orlando with nine of its athletes, working hand-in-hand with its creative ad agency partner.
Social Media Today: Facebook Adds New Video Publishing Tools, Including Live Rehearsals and Watch Party Replays
Facebook Live just got more robust with the addition of some features that will allow live video users to create a more polished final product.
The Verge: Instagram posts and IGTV videos can now be scheduled through Facebook
This new scheduling feature is available to business accounts through Facebook’s Creator Studio.
The Verge: Google search can now point you to the exact part of a video you need
Google’s new search tool gives YouTube creators the ability to optimize their videos, focusing on certain keywords that show up at specific moments.
Project Highlight
Saint Joseph Hospital | Colorado’s Top Baby Hospital Infographic
Saint Joseph Hospital wanted a visual way to showcase the Center for Women & Infants, one of their most prominent departments. Saint Joseph Hospital delivers more babies than any other medical center in Colorado, but they also wanted to call attention to lesser-known details that make them the top baby hospital.
