We know the one constant in the digital space is change, right? This week’s edition of Weekly Reads reveals another set of changes, including new tools for marketers to manage video and social campaigns, as well as Google updates to the search engine landscape.
Brooke Willard, Senior Director of Search Engine Marketing
Video
Social Media Today: YouTube Adds New Comment Filters in YouTube Studio
A new set of comment filters within YouTube Studio will make it easier than ever for creators and brands to identify key video responses of interest. Find out how to enable this new feature.
No Film School: GoPro Finally Unveils New HERO8 Black and MAX 360 Action Cam
GoPro Hero8 was announced this week, along with the GoPro MAX, which, in addition to the traditional features of their Hero line, offers 360 video capabilities!
Social
Social Media Today: LinkedIn Launches New Tools to Help Better Target Your On-Platform Ad Campaigns
Expanded audience forecasting tools, Boolean logic and improved demographic reporting are all aimed at making your LinkedIn ad management experience better. Check out the details and know what to look for.
Campaign US: Will TikTok thrive or pull a Vine?
Find out why TikTok has been the talk of the town in adland over the past few months and see what’s up next for this app that allows users to create and share short lip-synced videos.
Search
Search Engine Land: Google Search Console adds Change of Address tool to new interface
When Google rolled out the new Google Search Console, they failed to migrate the change of address feature over with it. Well, Google just announced that it’s coming back. Make sure you know where to find it before your next website migration.
Search Engine Land: Google rolling out ‘Incognito Mode’ for Maps, activity data deletion via Assistant
Google’s new privacy controls are aimed at promoting trust, but Google says they won’t impact targeting and analytics.
On the GFM Blog:
- 4 Life and Business Tips From a Ski Champion: Barb gives us a download on life lessons from Lindsay Vonn’s presentation at Denver Startup Week.
- How to use Google Price Extensions: Brooke outlines the ins and outs of implementing price extensions in your Google Ads account.
- “You Don’t Flarp?” Social Media Lessons From CPR’s Ryan Warner, 9News, The Denver Post and Colorado Sun: Will let’s us all in on what “flarp” is and why you should know about it (or shouldn’t you?!).
Project Highlight:
Google Ad Grant Account Overhaul Significantly Improves Performance | Healthcare Client
A nonprofit healthcare client enlisted CenterTable’s SEM team to overhaul its Google Ad Grant account to drive more relevant clicks to the website that ultimately convert to patient appointments in various clinics throughout the region.
