GroundFloor Media & CenterTable Blog

It’s been a busy week in the digital world with social media platform updates, new digital advertising options and surprising studies. With so many to-dos (including picking the perfect Halloween costume), we hope this week’s reads take one thing off your list. Happy reading! 

Olivia Ward, Director of Digital Strategy

Social Media  

Marketing Land: Facebook Removing Gray Verified Badges from Pages Later This Month

Starting this Monday, Facebook will begin removing gray notification badges from verified Pages based on user feedback. How can small business owners still showcase their authenticity? We highly recommend completing all applicable profile sections and keeping the Page profile photo updated and on-brand. 

The Verge: A New Facebook News Tab Is Starting to Roll out in the United States

This isn’t a trick and some users might find this a treat. Beginning today, Facebook is rolling out Facebook News – a new feature within their mobile app that will showcase content from well-known publishers including The Wall Street Journal, USA Today, and BuzzFeed. Don’t see this content available yet? The beta test is currently only available to a few hundred thousand users.

Digital Advertising 

Digiday: Snapchat’s Targeting Direct-Response Advertisers with New Dynamic Ads Product

Just in time for Q4 advertising budgets, Snapchat is rolling out a dynamic ad product to advertisers. Perfect for brands with a catalog of products, this new creative option will help brands easily feature the content from their website that’s most relevant to the user. 

Social Media Today: Facebook Launches New Holiday Marketing Insights Guide to Help with Ad Campaigns

With only nine Mondays until Christmas, the holiday marketing countdown is on. How can you be ready to launch the minute Halloween candy goes on clearance? Lucky for you, Facebook has released its holiday marketing insights guide – complete with buying trends, a planning guide and creative recommendations. 


Search Engine Land: Survey: 97% of Online Adults Transact With Businesses They Find on Yelp

Think Yelp is no longer relevant? A recent Nielson study reports that almost all adults who are actively searching online spend money with businesses that they’ve researched on Yelp. Is it time to update your Yelp Business profile? 

Project Highlight

Denver Parks & Recreation | Be a Smart Ash Logo Design & Branding

After the discovery of emerald ash borer (EAB) in Boulder, the City of Denver needed to execute a new campaign to educate residents about the presence of EAB in Colorado, and what they can do if they have an ash tree. The city engaged CenterTable to bring the campaign to life through logo design and the creation of additional branded collateral. Denver Parks and Recreation was looking for a brand identity that focuses on the trees themselves, but also easily relays the key messages of the campaign for all Denver residents. By spreading the eye-catching branding across social media, printed materials and giveaways, CenterTable helped the city maximize its efforts to bring the EAB issue to the attention of Denver residents.

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