JAN. 23, 2023 — Denver’s GFM|CenterTable has been named No. 3 on the Ad Age Best Places to Work list, an annual ranking of companies that lead the pack in factors ranging from pay and benefits to corporate culture and leadership.
Ad Age honored the winners and revealed the rankings in Ad Age’s Best Places to Work print issue (published Jan. 23) and online at AdAge.com. The list includes just 50 companies that did a standout job over the past year as the creative industry met with the challenges of a weakening economy, changing media landscape and a continued tight talent pool.
GFM|CenterTable, formerly GroundFloor Media and its sister agency, CenterTable, have joined together to seamlessly blend traditional public relations with modern digital marketing methods under one agency: GFM|CenterTable.
The company’s perks are unique to the industry and are regularly retooled, to ensure the company is attracting the best talent. Perks range from “Zero-entry Mondays” where the office doesn’t officially open until 11 a.m. to “Fast-Exit Fridays”; an official day off each year to support next-door neighbor the Colorado Rockies at their home opener; flexible hours and a hybrid work environment; pre-paid access to professional work coaches; kombucha and beer on tap; dogs in the office; PTO for volunteering, plus $10 donated to the employee’s cause for each hour volunteered, up to $400 annually per employee; paid sabbaticals after each five years worked and many other creative perks. Further, employees are required to take one day every quarter to fully unplug in a way that fuels mental wellbeing. Employees receive an annual “Happiness Stipend” to use on things that bring them joy.
The company’s charitable arm, the private 501(c)(3) Get Grounded Foundation provides grants for nonprofits doing good things for kids in the community. To date, the foundation has given away nearly $400,000 for mobile food pantry programs. trauma-informed yoga programs, mental health support by and for LGBTQ+ youth, art-therapy dogs and equine assisted therapy, curated experiences for foster children and children experiencing homelessness and so many more.
The winners—top companies with 200 or fewer employees and top companies with more than 200 employees—reflect the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from their employees. Ad Age’s scoring system factors in employee responses on topics including pay and benefits and seven other core focus areas (75% of the score) and a company’s policies and practices on areas including pay and benefits, work/life balance, recruitment, training and development (25% of the score).
Ad Age produced Best Places to Work 2023 in partnership with Best Companies Group, a research firm specializing in identifying and recognizing great places to work. The competition was open to agencies, ad tech firms, brand or corporate marketing departments or groups and in-house agencies of marketers.
GFM|CenterTable is a socially conscious independent marketing and communications agency based in Denver. With more than 50 team members throughout the U.S., we have a global reach across 60 countries through PROI, the industry’s largest partnership of independent, market leading agencies. The company’s Get Grounded Foundation, a private 501(c)(3), has provided nearly $400,000 in cash grants to nonprofit organizations that focus on improving the lives of at-risk children in Colorado. GFM|CenterTable is consistently recognized as a Best Place to Work by Outside Magazine. The agency is a Certified B Corporation® and has also been a Civic 50 Colorado honoree multiple times, in recognition of superior corporate citizenship. To learn more about partnering with GFM|CenterTable, visit www.gfmcentertable.com.
About Ad Age
Created in 1930 to cover a burgeoning industry with objectivity, accuracy and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.