Social Advertising During COVID-19
Considering whether your business should resume or continue social advertising during the summer of 2020? … Read More >
Small Business Leadership During COVID-19
A couple of weeks ago I had the opportunity to sit on a Small Business … Read More >
Five Video Concepts to Maximize Your Year-End Budgets
As the calendar year winds down, you might find yourself in a “use it or … Read More >
MAXIMIZE YOUR DIGITAL ROI
We’re solidly (and somewhat shockingly) into Q4 of 2019, which means we’ve all got plans … Read More >
Now You Know – and Knowing is Half the Battle
If you saw the title of this email and thought, “G.I. JOE!!!,” congratulations: you are also … Read More >
Big Picture Trends and Case Studies
We often highlight the latest platform features and tweaks that can provide marketers and communicators … Read More >
Marketing Metrics 201: What are We Tracking?
User behavior is constantly evolving. Find out how to dissect your marketing metrics to understand your audience’s journey and develop brand advocates.
Recapping 2018 and Looking Ahead to 2019
‘Tis the season for year-end lists, recaps, best-ofs and Who Won Whats. The calendar change … Read More >
The New Era of Creative Storytelling (Part 2 of 2)
In the Modern Age bigger isn’t better, but effectiveness is. And we have the means to measure effectiveness down to the penny. We need to stop trying to “go viral” or somehow duplicate the Super Bowl Oreo tweet and spend that time creating content aimed at cultivating specific, high-quality audiences instead.
The New Era of Creative Storytelling (Part 1 of 2)
It’s helpful to look back at history and understand how and why things happened before talking about how we can improve our digital storytelling. This is a social media history tour through the eyes of a guy who has been involved in the industry since the pre-MySpace Days.