
Social Advertising During COVID-19
Considering whether your business should resume or continue social advertising during the summer of 2020? … Read More >
Considering whether your business should resume or continue social advertising during the summer of 2020? … Read More >
A couple of weeks ago I had the opportunity to sit on a Small Business … Read More >
As the calendar year winds down, you might find yourself in a “use it or … Read More >
We’re solidly (and somewhat shockingly) into Q4 of 2019, which means we’ve all got plans … Read More >
If you saw the title of this email and thought, “G.I. JOE!!!,” congratulations: you are also … Read More >
We often highlight the latest platform features and tweaks that can provide marketers and communicators … Read More >
User behavior is constantly evolving. Find out how to dissect your marketing metrics to understand your audience’s journey and develop brand advocates.
‘Tis the season for year-end lists, recaps, best-ofs and Who Won Whats. The calendar change … Read More >
In the Modern Age bigger isn’t better, but effectiveness is. And we have the means to measure effectiveness down to the penny. We need to stop trying to “go viral” or somehow duplicate the Super Bowl Oreo tweet and spend that time creating content aimed at cultivating specific, high-quality audiences instead.
It’s helpful to look back at history and understand how and why things happened before talking about how we can improve our digital storytelling. This is a social media history tour through the eyes of a guy who has been involved in the industry since the pre-MySpace Days.