Now You Know – and Knowing is Half the Battle
If you saw the title of this email and thought, “G.I. JOE!!!,” congratulations: you are also … Read More >
Big Picture Trends and Case Studies
We often highlight the latest platform features and tweaks that can provide marketers and communicators … Read More >
Marketing Metrics 201: What are We Tracking?
User behavior is constantly evolving. Find out how to dissect your marketing metrics to understand your audience’s journey and develop brand advocates.
Recapping 2018 and Looking Ahead to 2019
‘Tis the season for year-end lists, recaps, best-ofs and Who Won Whats. The calendar change … Read More >
The New Era of Creative Storytelling (Part 2 of 2)
In the Modern Age bigger isn’t better, but effectiveness is. And we have the means to measure effectiveness down to the penny. We need to stop trying to “go viral” or somehow duplicate the Super Bowl Oreo tweet and spend that time creating content aimed at cultivating specific, high-quality audiences instead.
The New Era of Creative Storytelling (Part 1 of 2)
It’s helpful to look back at history and understand how and why things happened before talking about how we can improve our digital storytelling. This is a social media history tour through the eyes of a guy who has been involved in the industry since the pre-MySpace Days.
Facebook’s Algorithm Updates: How We’re Being Affected
What do these Facebook algorithm updates mean and how is it affecting reach and engagement for brands? After monitoring and analyzing three months of data, here is what we’ve found with our clients:
Facebook Algorithm Changes and a SXSW Preview
It’s one of our favorite weeks of the year: South by Southwest Interactive (SXSWi) week! … Read More >
The Digital Sales Funnel and Saying “Thank You” – Takeaways from Social Media Marketing World 2018
Facebook’s shift away from brand and publisher posts in our news feeds toward one-on-one peer interaction has left a lot of brand managers scratching their heads about staying relevant on the platform. The key – according to Social Media Insider Founder Michael Stelzner – will be unique and tailored content with the goal of prompting individuals to share with their peers. In other words, “being human at scale.”
Positive Instagram Updates On the Way for Brands
In a long overdue announcement, Instagram is giving businesses the opportunity to schedule posts, and … Read More >