LinkedIn’s New Tools Strengthen Targeting Capabilities
As LinkedIn has continued to improve and expand their advertising tools it has become a … Read More >
Facebook Poll Ads Allow Audiences to Engage
Slowly but surely, social media ads have moved away from static, simple “digital billboards” to … Read More >
Social Advertising is Entering Its Teenage Years
It may seem like we’ve been able to advertise on the leading social media platforms … Read More >
Instagram Debuts New Tool for Promoting Influencer Posts
This month Instagram launched a new tool that will allow brands to pay to amplify … Read More >
Facebook Is Making Changes That Impact Marketers
A multitude of factors such as widespread pressure to improve privacy, Instagram’s rise as a … Read More >
Snapchat Launches Reserve Ads, Announces New Snap Select
Earlier this week Snap announced the launch of Snap Select, which allows advertisers to reserve … Read More >
LinkedIn Reactions have arrived. Here’s why it matters.
LinkedIn announced the long awaited arrival of their own set of post Reactions this month, … Read More >
It’s Official, Longer Content Is In
For what seemed like an eternity (in internet years) quick, 500-word articles were the fastest … Read More >
Using Influencers to Build Brand Success
The days of defining and targeting “influencers” as the accounts with the highest number of … Read More >
YouTube Launches New Ad Formats and Measurement Options
YouTube recently announced some new ad formats that will allow viewing audiences to learn more about, and even buy, products and services without leaving the platform.