Memorial Day Weekend always appears right around the time we need it most. For the last few months, we’ve been in hyperactive mode at GFM with tons of fantastic client projects, new business activity, agency strategy sessions and team member celebrations (Weddings! Babies! Travel!). And undoubtedly, you’ve been in the same boat.
When our team learned of the events on Monday, it became clear that social channels such as Facebook, Twitter and Instagram are now the first news source people go to find out (real-time) what is happening during crisis situations.
Leverage social media channels that highlight your brand’s unique visuals. Show it, don’t tell it. And spend time strategically brainstorming what content can be translated from long text into shareable imagery.