Some organizations still believe that they can fool their audiences. Two recent examples show why it’s just not possible in this day and age.
Tim Armstrong’s recent comments helps illustrate the point that people matter.
By taking some time to map out those situations specific to your business – whether it’s a food-borne illness at a restaurant, a gunman on campus or an unanticipated outcome at a hospital – you can walk through topline key messages and how your organization would handle both internal and external communications.
Assisting those in need has been made easier by social media applications such as text-to-give systems. Fund raising on the web is also seeing significant growth.
Many friends and colleagues have asked how we achieved this, wanting to emulate “it” in their own work environments. I tried to break “it” down into three key things…