Cause Marketing for CSR Increasingly an Integral Part of Business
CSR programs continue to evolve from feel-good initiatives to now being tied to measurable outcomes for the impact they have on social, economic and environmental issues.
Why ‘Purpose’ is Crucial for CSR efforts in 2018
Recent CSR research by Cone/Porter Novelli shows that more & more Americans are expecting businesses to be Purpose-driven and strive to benefit society vs. just their bottom line.
Top CSR Companies That “Walk the Walk” in 2017
Top CSR companies that “walk the walk” not just “talk the talk” when it comes to putting socially responsible practices into action.
Will Millennials Drive Socially Responsible Marketing Practices?
Find out what research says about why millennials just might be the key to driving socially responsible marketing practices.
Nonprofit Sector: Are You Creating Shared Value for Your Corporate Partners?
Nonprofits and corporate partnerships creating shared value build meaningful and impactful programs to advance positive social change.
Building Communities Together: Nonprofit & Corporate Partnerships
Building community partnerships between nonprofit organizations and businesses is a long-term strategy.
What is the Non-Cash Value of Experiencing Your Organization?
Nonprofits, how are you engaging your corporate partners in experiencing the non-cash value of your organization?
Charleston TSA nets simple, genius PR win for much maligned industry
What do you discuss with your TSA agent? Believe it or not, that’s a question … Read More >
Meeting With a Corporate Partner For a Sponsorship? Be Prepared.
If you are meeting with a corporate partner to discuss a sponsorship or charitable donation request, be prepared.
How Nonprofits Can Demonstrate ROI to Partners
Demonstrating ROI for a grant or a sponsorship is critical for nonprofits to maintain and build long-term partnerships with businesses.