What You Need to Know about AP Style for 2019
With journalists trying to hang on to their craft given the massive layoffs, shrinking newsrooms … Read More >
The New Era of Creative Storytelling (Part 2 of 2)
In the Modern Age bigger isn’t better, but effectiveness is. And we have the means to measure effectiveness down to the penny. We need to stop trying to “go viral” or somehow duplicate the Super Bowl Oreo tweet and spend that time creating content aimed at cultivating specific, high-quality audiences instead.
Get Grounded Spotlight: Denver CASA Serves Kids in Juvenile Court
Since 2015, The Get Grounded Foundation has awarded grants biannually to Denver-based nonprofits that focus … Read More >
Getting to the Point in Public Relations
When he’s not peering into my purse and desk drawers to scout for contraband snacks … Read More >
Libraries That Check Out People and Other Non-Obvious Brand Trends
At South by Southwest this year Rohit Bhargava spoke about some of the non-obvious trends … Read More >
SXSW 2018: Serve Ads to the Circumstance, Not Just the Individual
Next time you’re creating a content strategy think about your customers as human beings and consider all stages of the journey they are in with your brand.
The Importance of Active Voice for Brands
Clear, concise writing is absolutely crucial in a brand’s marketing efforts. Explore how to use active voice to ensure that your brand’s message is conveyed.
A Case for Animation & Motion Graphics
Learn how animation and motion graphics can provide alternative methods of storytelling that enhance the creative value of video marketing campaigns.
5 Videos You Might Have Missed This Year
Here are 5 the most innovative and outspoken social videos that you might have missed in 2017.
Lunch: The Answer to Your Content Collection Woes
“It’s just lunch.” It’s an online dating service as well as the answer to your … Read More >