GroundFloor Media & CenterTable Blog

Starbucks Shows it Takes Discrimination Seriously

See how Starbucks has followed the PR crisis playbook closely after two African-American men were arrested at a Philadelphia Starbucks and learn why its response has been incredibly effective at neutralizing this crisis and showing that it takes discrimination seriously.

Are You Prepared For A Crisis? | GroundFloor Media PR Agency

5 Truths About Crisis Communications

There are few things as frightening, potentially damaging and as misunderstood as a crisis. Here are five things about crisis communications that may be counter intuitive but are absolutely true.