GroundFloor Media & CenterTable Blog

Using Twitter on an iPhone

Apple’s Winning Twitter Strategy

Learn how Apple’s recent paid social strategy with a hyper-targeted Twitter campaign earned the company extra exposure & directly impacted their earned media.

The New Era of Creative Storytelling (Part 2 of 2)

In the Modern Age bigger isn’t better, but effectiveness is. And we have the means to measure effectiveness down to the penny. We need to stop trying to “go viral” or somehow duplicate the Super Bowl Oreo tweet and spend that time creating content aimed at cultivating specific, high-quality audiences instead.

The New Era of Creative Storytelling (Part 1 of 2)

It’s helpful to look back at history and understand how and why things happened before talking about how we can improve our digital storytelling. This is a social media history tour through the eyes of a guy who has been involved in the industry since the pre-MySpace Days.

The Smart Ash Animation

Animation Brings Tricky Topic to Life

GFM and CenterTable are proud to be working on the Be A Smart Ash campaign since 2015. The latest aspect of the campaign is a new animated series called The Smart Ash. Find out how your new favorite superhero was brought to life.