What the New Apple iOS14 Privacy Update Means for Marketers and End Users
Tech behemoths Facebook and Apple are clashing over an update that Apple is slated to make to its latest operating … Read More >
Digital Summit Denver 2019: Our Top 10 Takeaways
One doughnut, two cookies and 26 sessions later, we have so much to share from … Read More >
Digital Summit Denver 2019: The Top 10 Sessions to Attend
We’ve gone before and we’re going again. This year’s Digital Summit Denver (DSD) is guaranteed … Read More >
Snapchat Launches Reserve Ads, Announces New Snap Select
Earlier this week Snap announced the launch of Snap Select, which allows advertisers to reserve … Read More >
YouTube Launches New Ad Formats and Measurement Options
YouTube recently announced some new ad formats that will allow viewing audiences to learn more about, and even buy, products and services without leaving the platform.
Apple’s Winning Twitter Strategy
Learn how Apple’s recent paid social strategy with a hyper-targeted Twitter campaign earned the company extra exposure & directly impacted their earned media.
The New Era of Creative Storytelling (Part 2 of 2)
In the Modern Age bigger isn’t better, but effectiveness is. And we have the means to measure effectiveness down to the penny. We need to stop trying to “go viral” or somehow duplicate the Super Bowl Oreo tweet and spend that time creating content aimed at cultivating specific, high-quality audiences instead.
The New Era of Creative Storytelling (Part 1 of 2)
It’s helpful to look back at history and understand how and why things happened before talking about how we can improve our digital storytelling. This is a social media history tour through the eyes of a guy who has been involved in the industry since the pre-MySpace Days.
Facebook Launches Tool To Allow Anyone To View Ads
Facebook has launched a tool that allows people to see all of the ads that have been run from a Page across the entire ad network.
Laurel vs. Yanny: Brands React
An audio clip took the internet by storm this week, described by many as the … Read More >