GroundFloor Media & CenterTable Blog

Snapchat and the Rise of Mobile Advertising

Large media players are now involved with Snapchat, especially with the newest feature, Discover. Discover operates as an a la carte media system in which users can select from a series of outlets that range from established channels to up-and-comers that have flourished in the digital age. Users then consume as much or as little as they want, along with non-intrusive advertising. The format lends itself to higher quality productions; Snapchat’s blog describes it as “built for creatives.” The end result is an experience that is mobile, specific to a user’s interests, free of obtrusions like preroll video ads.