Reddit has made a number of changes over the past few months that make it a viable digital advertising option.
The short answer is that there is no short answer. A simple Google search for “how much should I spend on social media advertising” will provide results that range from industry averages to advertising as a percentage of your overall social media marketing budget. The problem with those figures and averages is that they don’t consider your business’ unique needs and/or budget at this moment (or for the first quarter or first half of 2018). Here are some questions to consider as you think about social media advertising and your 2018 marketing budget:
For small businesses, individual influencers and brand new accounts, Twitter’s new Promote Mode is a great option to build visibility and followers more quickly.
Facebook’s new tool will make well-designed campaigns much more successful.
A new ad format from Twitter will allow for much greater video engagement on the platform.