Do even the worst social media flub ups cause real repetitional damage for a brand? How much does it hurt a company’s bottom line?
Gil Rudawsky offered his thoughts on the University of Virginia’s response to the allegations.
As communicators with nearly 20 years of experience each, the team at GFM has seen almost every kind of communications crisis out there. From crises you can plan for – such as announcing a bankruptcy filing – to those you can’t see coming – like a natural disaster forcing a temporary business closure – there’s one common thread: having a tested crisis communications plan in place makes all the difference.
General Motors’ internal jargon resulted in a major delay in elevating the Cobalt ignition switch to mission critical. Has the auto giant learned its lesson?
Under Armour responded when U.S. speed skaters blamed new suits on the lack of medals at Sochi. How do companies preserve their reputations amidst criticism?