Livestreams, Animation & Remote Video Marketing Strategies for COVID-19 | CenterTable
Clients utilizing this tactic: Commercial Tribe, The Petroleum Association of Wyoming, Lutheran Medical Center There … Read More >
How GFM and CenterTable Helped Denver Parks and Rec Raise EAB Awareness
Denver Parks and Rec saw the EAB threat coming to town. Find out how GFM and CenterTable helped raise awareness through an integrated marketing campaign.
Why Did Americans Change their Minds so Quickly on Gay Rights?
As marketers and public relations practitioners, we’re always interested in understanding how to change public opinion, and there may not be a more dramatic shift than gay rights in America over the past 15 years.
The New Era of Creative Storytelling (Part 2 of 2)
In the Modern Age bigger isn’t better, but effectiveness is. And we have the means to measure effectiveness down to the penny. We need to stop trying to “go viral” or somehow duplicate the Super Bowl Oreo tweet and spend that time creating content aimed at cultivating specific, high-quality audiences instead.
The New Era of Creative Storytelling (Part 1 of 2)
It’s helpful to look back at history and understand how and why things happened before talking about how we can improve our digital storytelling. This is a social media history tour through the eyes of a guy who has been involved in the industry since the pre-MySpace Days.
Libraries That Check Out People and Other Non-Obvious Brand Trends
At South by Southwest this year Rohit Bhargava spoke about some of the non-obvious trends … Read More >
Five Ways to Resonate With Generation Z
Now that we’ve spent the last 10 years talking about Millennials, let’s take a look at Generation Z. Find out who they are and get tips on how to market to them.
Laurel vs. Yanny: Brands React
An audio clip took the internet by storm this week, described by many as the … Read More >
The Digital Sales Funnel and Saying “Thank You” – Takeaways from Social Media Marketing World 2018
Facebook’s shift away from brand and publisher posts in our news feeds toward one-on-one peer interaction has left a lot of brand managers scratching their heads about staying relevant on the platform. The key – according to Social Media Insider Founder Michael Stelzner – will be unique and tailored content with the goal of prompting individuals to share with their peers. In other words, “being human at scale.”
The Importance of Active Voice for Brands
Clear, concise writing is absolutely crucial in a brand’s marketing efforts. Explore how to use active voice to ensure that your brand’s message is conveyed.