As marketers and public relations practitioners, we’re always interested in understanding how to change public opinion, and there may not be a more dramatic shift than gay rights in America over the past 15 years.
Now that we’ve spent the last 10 years talking about Millennials, let’s take a look at Generation Z. Find out who they are and get tips on how to market to them.
Clear, concise writing is absolutely crucial in a brand’s marketing efforts. Explore how to use active voice to ensure that your brand’s message is conveyed.
Sometimes all it takes is a bit of creativity & humor to mitigate an issues management headache, such as the recent USC “Shakespeare” misspelling incident.
If you are like most people, you trust local media more than national media. Local media are perceived to have less media bias and less of an agenda.
Building a strong brand starts with messaging. And delivering the right message at the right time is critical to an organization’s success.
