What Your Social Media Metrics Are Missing
Are you the keeper of your organization’s social media metrics? If so, perhaps you’re like … Read More >
The Data Dating Game
Welcome to the data visualization dating game! Hi, I’m Adrienne and I’m new around here. … Read More >
Is Organic Facebook Reach Dead?
With today’s Facebook algorithm we need to be more strategic. We need to have an audience in mind with each piece of content we write or produce – and we need to target those audiences accordingly.
Why Facebook’s Inflated Video Metrics Don’t Matter (That Much)
This is big news in our industry, and I’m definitely in favor of creating some form of third-party verification for social media platforms and their native analytics. But I do challenge the impact of this news a bit, and believe its something that highlights a larger issue within our industry: A greater focus on meaningful metrics.
Psychographics > Demographics, and What That Means for Digital Marketing
Psychographics can be an amazing asset to marketers, but they also quickly bring to light one truth that too many marketers are currently ignoring: Messages need to be extremely tailored to your audiences. Gone are the days of “one-to-many messaging” if you want to see specific results.
The ideal Facebook post length will blow your mind
Before considering this ideal character count research, two of our clients were reaching 3 percent of their followers. Now they’re seeing reach rates between 12 and 36 percent.
Use a UTM Code to Create Tracking URLs in Social Media Campaigns
Implement the UTM code to create tracking URLs and better track the success of your social media campaigns
The State of Digital Marketing – 2015
Marketing departments and creative agencies are at a crossroads. Marketing departments are struggling with where to prioritize budgets (and who to hire to do the work!) – and if any of you attended the Evolve or Die SXSW session this past March, it’s clear that traditional agencies have just as many questions about navigating the digital arena. What does Digital Marketing really mean in 2015?
Marketing Metrics 101: Five Simple Steps
The advent of digital marketing and social media is great because it allows us to measure an infinite amount of metrics. The downside is determining which metrics are most important, and not wasting time on all of the other statistics. Here are five simple questions to ask when identifying the metrics that will matter most.