Marketing departments and creative agencies are at a crossroads. Marketing departments are struggling with where to prioritize budgets (and who to hire to do the work!) – and if any of you attended the Evolve or Die SXSW session this past March, it’s clear that traditional agencies have just as many questions about navigating the digital arena. What does Digital Marketing really mean in 2015?
Google wants real content, and real links, from real people. This is why it makes so much sense for PR firms, content marketers and social media firms to have in-house SEO capabilities. And why it makes so much sense for your marketing communications efforts to lead with an organic strategy that includes an “Audience First” media and influencer relations, and social media content approach.
For many years, Google in particular has stressed quality content as the key to good search engine rankings. However, with some success achieved through simply technical means, many SEO practitioners still have not given a great deal of attention to the value of their content.
When something bad goes public on the internet search engines, it can take years to minimize the damage. In the end, negative information never fully goes away.
We urge all social media enthusiasts to think before you post. For example, the Sochi Olympics are just weeks away and while they seem ripe for the picking, the Olympics brand is one of the most closely guarded out there.