Changes in the Search Space That You Should Know About: Page Experience and Monthly Ad Spend Rollouts, Google Marketing Updates
Long anticipated changes in the search world have begun rolling out, meaning changes to the … Read More >
Consuming a Balanced Information Diet is Harder Than You Might Think
No matter where you stand on politics, these past few months have sure been a … Read More >
What is AMP and what can it do for you?
For several years now, we have been told to think “mobile first” when creating websites. With … Read More >
The State of Digital Marketing – 2015
Marketing departments and creative agencies are at a crossroads. Marketing departments are struggling with where to prioritize budgets (and who to hire to do the work!) – and if any of you attended the Evolve or Die SXSW session this past March, it’s clear that traditional agencies have just as many questions about navigating the digital arena. What does Digital Marketing really mean in 2015?
How SEO is Quickly Becoming a Communications Function
Google wants real content, and real links, from real people. This is why it makes so much sense for PR firms, content marketers and social media firms to have in-house SEO capabilities. And why it makes so much sense for your marketing communications efforts to lead with an organic strategy that includes an “Audience First” media and influencer relations, and social media content approach.
Search Engine Optimization and SEO for 2015
For many years, Google in particular has stressed quality content as the key to good search engine rankings. However, with some success achieved through simply technical means, many SEO practitioners still have not given a great deal of attention to the value of their content.
Communications Predictions for 2015
Implications for Search and SEO After spending many years working in the Search Engine Optimization … Read More >
When New Search Engines Become Viable
DuckDuckGo to Make a Grand Entrance Although search engine DuckDuckGo has been around for a … Read More >
Search Engines Give Reputation Problems a Long Shelf-Life
When something bad goes public on the internet search engines, it can take years to minimize the damage. In the end, negative information never fully goes away.
From Omaha to Sochi: When to Take the Field and When to Sit the Bench in Social Media
We urge all social media enthusiasts to think before you post. For example, the Sochi Olympics are just weeks away and while they seem ripe for the picking, the Olympics brand is one of the most closely guarded out there.