Using Location Information in Building Consumer Profiles
Google collects a huge volume of consumer data. But how does it use this information? Some possibilities emerge when looking at location and consumer information together.
Ron Burgundy Can Sell Cars!
How many car ads featuring the auto with a big red bow on it can consumers stand? A little creativity can go a long way to generating attention and sales.
Is Your PR Program Mobile Ready?
As public relations continues to evolve at warp speed with social, digital, citizen journalists and … Read More >
Social Signals and Search Engine Rankings
The ability to distill huge volumes of information to build a reasonably accurate predictive model about personal behavior provides insight into how search engine algorithms work.
Online Reviews Must Be Authentic!
Apparent Scam Investigated by Colorado Attorney General A local CBS news affiliate revealed recently that … Read More >
Improper Link Schemes now Include Links in Guest Blog Posts and Press Releases
New SEO Strategies Required Last week, we examined changes Google has initiated relating to hyperlinks … Read More >
Google Modifies Definition of “Link Schemes”
Provides View into the Future of SEO As Google is so integral to the modern … Read More >
How Social Media Engagement Improves SEO Results
How exactly does Social Media activity improve Search Engine Results? Some new studies connect these dots to show how a good Social Media effort improves SERP placement.
Social Signals are Key to Good Search Engine Rankings
Google+ Engagement correlates to higher Search Engine Results Page rankings according to a recent study.
SEO and Public Relations – The Press Release and Search Engines
Long a staple of the public relations business, press releases have always provided an opportunity … Read More >