GroundFloor Media & CenterTable Blog

Using Twitter on an iPhone

Apple’s Winning Twitter Strategy

Learn how Apple’s recent paid social strategy with a hyper-targeted Twitter campaign earned the company extra exposure & directly impacted their earned media.

The New Era of Creative Storytelling (Part 2 of 2)

In the Modern Age bigger isn’t better, but effectiveness is. And we have the means to measure effectiveness down to the penny. We need to stop trying to “go viral” or somehow duplicate the Super Bowl Oreo tweet and spend that time creating content aimed at cultivating specific, high-quality audiences instead.