Uber’s IPO Continues to Fizzle, In Part Due to Non-stop PR Issues
Why it is critical to get your public relations house in order before asking investors to trust you.
Daily Camera Editor Kevin Kaufman’s Legacy Lives On
Kevin Kaufman liked to ask himself questions so he could answer them himself and prove … Read More >
Why ‘Purpose’ is Crucial for CSR efforts in 2018
Recent CSR research by Cone/Porter Novelli shows that more & more Americans are expecting businesses to be Purpose-driven and strive to benefit society vs. just their bottom line.
Libraries That Check Out People and Other Non-Obvious Brand Trends
At South by Southwest this year Rohit Bhargava spoke about some of the non-obvious trends … Read More >
The Answer to Your Next Brainstorm is a Better Question
One of the most important points of message training is to avoid speculation if you … Read More >
The Biggest PR Disasters of 2017 – Part 2
Last week, I shared Part 1 of my Biggest PR Disasters of the Year, which … Read More >
Back to School Offers Good Habits For All of Us
Whether you’re a recent grad or preparing for a milestone high school reunion – there’s … Read More >
When A Private Crisis Strategy Session Becomes Front Page News
As part of crisis communications training with our clients, we emphasize that unless you are … Read More >
Will Corporate Directives Undermine Fox31’s Credibility?
Last week, I wrote about the increased levels of credibility that local media have compared … Read More >
Creativity, Strategy Top Reasons Companies Work with PR Firms
Knowing the value you provide for clients is critical if you work for a public … Read More >