Want to Bring Your Brand to Life? Start with Messaging.
Building a strong brand starts with messaging. And delivering the right message at the right time is critical to an organization’s success.
Tips for Working In House with Clients
At GroundFloor Media, we often have team members work in house with clients to support … Read More >
Media Relations at the Height of the Presidential Election
Keeping media relations programs and client expectations on track during the height of election season.
Millennial Madness
I’ve been in several client brainstorm and strategic planning sessions this year when the inevitable … Read More >
Don’t Forget the Good News
Viewing the chance to share positive stories as a huge perk of working in PR
Go Ahead, Procrastinate
When’s the last time you did absolutely nothing? As a working mom, I honestly can’t remember. Life is full, challenging and scheduled. I was listening to a TED Radio hour show on Slowing Down that had me nodding my head with each of the talks.
Three Leadership Tips for Navigating Interpersonal and Team Dynamics
Three tips I have learned for becoming a better leader for the varying needs of teams and clients.
PR Lessons from the South Platte River
Four PR lessons taken from the sport of fly-fishing.
Is AP Style Still Relevant?
For writers and journalists in the U.S., AP Style remains the standard for writing. Each year, a new AP Stylebook is released, which includes the latest “rules” for language, writing and grammar.
A Coat of Many Colors
Ah, back to school time! I am reminded of those days heading into the fall trying to coordinate class schedules and work/internships. Where does one start?