Want to Bring Your Brand to Life? Start with Messaging.
Building a strong brand starts with messaging. And delivering the right message at the right time is critical to an organization’s success.
At GroundFloor Media, we often have team members work in house with clients to support … Read More >
Keeping media relations programs and client expectations on track during the height of election season.
I’ve been in several client brainstorm and strategic planning sessions this year when the inevitable … Read More >
Viewing the chance to share positive stories as a huge perk of working in PR
When’s the last time you did absolutely nothing? As a working mom, I honestly can’t remember. Life is full, challenging and scheduled. I was listening to a TED Radio hour show on Slowing Down that had me nodding my head with each of the talks.
Three tips I have learned for becoming a better leader for the varying needs of teams and clients.
Four PR lessons taken from the sport of fly-fishing.
For writers and journalists in the U.S., AP Style remains the standard for writing. Each year, a new AP Stylebook is released, which includes the latest “rules” for language, writing and grammar.
Ah, back to school time! I am reminded of those days heading into the fall trying to coordinate class schedules and work/internships. Where does one start?