3 Social Media Strategies Nonprofits Can Learn From the Immigrant Family Border Crisis
In the last few weeks, attention and conversation has spiked around the topic of the … Read More >
SXSW 2018: Knowing what makes people tick can get them to click
People are humans, and humans are unique and complex. It seems obvious, but it’s something … Read More >
The Leadership Podcast: The Metric of a Best Place to Work
“Laura Love is the Founder and Chief Cultural Officer of GroundFloor Media, Inc., which has … Read More >
How do you elicit emotion in an on-camera interview? Embrace your own
Everyone knows the shot. And everyone wants it. We were on set at a video shoot with … Read More >
Denver Business Journal’s 2017 Corporate Citizen of the Year
“Laura Love was pregnant with her first child when she started GroundFloor Media from her … Read More >
Working Girl: Strong Foundations are Always Built on Trust
“Arriving a few minutes early to my interview, I was led to a conference room … Read More >
The Biggest PR Disasters of 2017 – Part 3
Over the last couple of weeks, I have shared Part 1 and Part 2 of … Read More >
The Biggest PR Disasters of 2017 – Part 1
The biggest PR disasters, mistakes and debacles from 2017.
Creativity: Put in the Time
As social media professionals and strategists, we’re constantly looking for new and fresh content. And frequently – as was the case with our Hand Hygiene campaign – we have half-baked ideas that cross our desks. The easy reaction is to pass them off as simply that – half-baked – and either discard the idea or produce something quick and simple. But that’s not how great content is made.
We Trended on Twitter, and This is How We Did It
We’ve all been there: Your client wants his or her message, product or event to … Read More >