How do you elicit emotion in an on-camera interview? Embrace your own
Everyone knows the shot. And everyone wants it. We were on set at a video shoot with … Read More >
Denver Business Journal’s 2017 Corporate Citizen of the Year
“Laura Love was pregnant with her first child when she started GroundFloor Media from her … Read More >
Working Girl: Strong Foundations are Always Built on Trust
“Arriving a few minutes early to my interview, I was led to a conference room … Read More >
The Biggest PR Disasters of 2017 – Part 3
Over the last couple of weeks, I have shared Part 1 and Part 2 of … Read More >
The Biggest PR Disasters of 2017 – Part 1
The biggest PR disasters, mistakes and debacles from 2017.
Creativity: Put in the Time
As social media professionals and strategists, we’re constantly looking for new and fresh content. And frequently – as was the case with our Hand Hygiene campaign – we have half-baked ideas that cross our desks. The easy reaction is to pass them off as simply that – half-baked – and either discard the idea or produce something quick and simple. But that’s not how great content is made.
We Trended on Twitter, and This is How We Did It
We’ve all been there: Your client wants his or her message, product or event to … Read More >
Live, Baby, Live! Storytelling on Facebook Livestream
Tips for amplifying messaging on location Facebook Livestream.
Branding & Loyalty: What Are Micro-Moments?
Get ready for micro-moments. Buyer behaviorists have for a long time relied on the … Read More >
An Introvert in the Extroverted World of PR
A look at being at introvert in the extroverted world of public relations.