Why Smart People Make Bad Decisions During a Crisis
Why do some smart communications executives make bad decisions during a public relations crisis?
2019 PR Disasters, Fails, Misses & Mistakes
The year is barely halfway over, but we already have some blue-chip contenders for 2019’s biggest PR disasters.
Five Tips: How to Respond to Media Questions Like a Pro
5 Tips on preparing for your next media interview.
VW Shocks Industry with “Dieselgate” Ad Campaign
Automotive giant Volkswagen (VW) is challenging a time-tested approach with its new ad campaign that references its “Dieselgate” emissions scandal.
Facebook Is Making Changes That Impact Marketers
A multitude of factors such as widespread pressure to improve privacy, Instagram’s rise as a … Read More >
The Most Neglected Audience in Crisis Communications
Too often, senior executives assume that employees’ weekly paycheck buys their loyalty and support. After all, they reason, the big checks, bonuses and stock options that they receive has bought their loyalty. Surely it is the same for rank-and-file employees. That’s a dangerous assumption.
The Get Grounded Foundation Awards Grants to Three Programs Serving Denver’s At-Risk Youth
GroundFloor Media (GFM) and its sister agency, CenterTable, are proud to announce that their Get Grounded Foundation, the … Read More >
Tips for Speaking Well in Public
Working in PR often means we are the “behind-the-scenes people,” but public speaking is an … Read More >
Recapping 2018 and Looking Ahead to 2019
‘Tis the season for year-end lists, recaps, best-ofs and Who Won Whats. The calendar change … Read More >
The Biggest PR Disasters of 2018
As 2018 quickly comes to a close, I reflect on some of the year’s biggest … Read More >