Social Media Platform Changes -The Good, the Bad, and the Oopsies
Change is hard, especially when it comes to an app redesign – right, Snapchat? In … Read More >
Brands Flex Their Creative Muscle on Social Media During the Super Bowl
The Eagles weren’t the only winners this week. Tide, MoonPies and Fanatics, among others, struck … Read More >
New Toys for Existing Social Media Platforms
As the development of new social media platforms has slowed, the development of new bells … Read More >
Reddit is becoming an intriguing outlet for advertisers
Reddit has made a number of changes over the past few months that make it a viable digital advertising option.
Micro-Influencers and New Twitter Analytics
Finding the right mix of prominent influencers and influencers you can afford is a marketing … Read More >
How Much Should I Spend on Social Advertising?
The short answer is that there is no short answer. A simple Google search for “how much should I spend on social media advertising” will provide results that range from industry averages to advertising as a percentage of your overall social media marketing budget. The problem with those figures and averages is that they don’t consider your business’ unique needs and/or budget at this moment (or for the first quarter or first half of 2018). Here are some questions to consider as you think about social media advertising and your 2018 marketing budget:
New Updates in the Digital and Social Media World That Will Make You Sound Smart
This week there were some product announcements that sound pretty dull. New branded content tools … Read More >
Tips To Up Your Video Game
The way brands engage with consumers is constantly evolving and with that, video consumption is … Read More >
Video killed the radio star — and pretty much all other forms of content
It’s not exactly breaking news, but it was a big week for video across all … Read More >
Big or Small Some Digital Strategies Can Work For All
Just because you’re not an Olympic weight lifter, doesn’t mean you can’t still pick up … Read More >