From Changing Keyword Match Types to Google Algorithm Updates – Get the Latest in Search Engine Marketing
Finding your audience in search – or more so making it possible for your audience … Read More >
Weekly Reads – Snapchat and Instagram Continue to Battle for Advertisers
The competition between Snapchat and Instagram has been heated since Instagram unveiled its Stories feature … Read More >
Weekly Reads – Small Brands Can Gain Traction by Targeting Their Perfect Customer
Small brands are discovering that they can grow by targeting the customers that big brands … Read More >
Denver Digital Summit: Creating Great Content
My colleague Will Holden and I had a chance to attend the Denver Digital Summit … Read More >
Psychographics > Demographics, and What That Means for Digital Marketing
Psychographics can be an amazing asset to marketers, but they also quickly bring to light one truth that too many marketers are currently ignoring: Messages need to be extremely tailored to your audiences. Gone are the days of “one-to-many messaging” if you want to see specific results.
Maternal Insights: Social Media Advertising to the New Mom
From new moms to grandparents to single college students, audience development is a critical step in running successful social advertising campaigns.
Blurred Lines: The Branded Content Debate
Branded content or native advertising is nothing new: advertorials and infomercials have been around since … Read More >
Is AM Radio Done?
If the ‘80s videos killed the FM radio star, today’s digital age may be squeezing … Read More >
The Murky World of PR, Advertising and Branding
I recently met with a new business prospect who quickly reminded me how blurred the … Read More >
