Which Digital Platforms do Consumers Trust Most? We Have Answers!
Digital platforms are having a watershed moment, and one question seems to be at the … Read More >
Now You Know – and Knowing is Half the Battle
If you saw the title of this email and thought, “G.I. JOE!!!,” congratulations: you are also … Read More >
Marketing Metrics 201: What are We Tracking?
User behavior is constantly evolving. Find out how to dissect your marketing metrics to understand your audience’s journey and develop brand advocates.
New Ways to Reach Your Audience: Changes in the Digital Marketing Space
In order to drive results from your digital marketing campaigns, it is important to understand … Read More >
The Shifting Digital Landscape: Changes in the Tech Space That You Need to Know About
Change happens rapidly in the digital world. This edition of Weekly Reads covers where … Read More >
Data-Driven Decision Making Basics
There are nuances to making data-driven decisions that are important to know if you’re just getting started. What’s an N? If you don’t know, read on.
What Does the Data Say?
The unending flow of data within our countless digital platforms can make it easier to … Read More >
What Your Social Media Metrics Are Missing
Are you the keeper of your organization’s social media metrics? If so, perhaps you’re like … Read More >
Why Facebook’s Inflated Video Metrics Don’t Matter (That Much)
This is big news in our industry, and I’m definitely in favor of creating some form of third-party verification for social media platforms and their native analytics. But I do challenge the impact of this news a bit, and believe its something that highlights a larger issue within our industry: A greater focus on meaningful metrics.
Tracking Social Conversions
Google is rolling out a new system for tracking actual conversions on your from traffic … Read More >