A Case for Animation & Motion Graphics
Learn how animation and motion graphics can provide alternative methods of storytelling that enhance the creative value of video marketing campaigns.
Weekly Reads – Small Brands Can Gain Traction by Targeting Their Perfect Customer
Small brands are discovering that they can grow by targeting the customers that big brands … Read More >
Weekly Reads – Smile, You’re On Camera!
Given their rise toward the top of the list of most popular social media platforms, … Read More >
Inspiration as Brand – From Spaghetti Westerns to Prince
Last week, the New York Times Magazine explored the topic of inspiration, featuring articles about … Read More >
Defensive Monitoring: How to Monitor What is Being Said About Your Company
In today’s world where news, good and bad, spreads like wildfire, what can communications professionals … Read More >
PR lessons from NPR’s revamped social media policy
The 72-page policy no longer treats social media like a fad. GroundFloor’s Gil Rudawsky offers some highlights, and what they mean for PR pros.