As social media professionals and strategists, we’re constantly looking for new and fresh content. And frequently – as was the case with our Hand Hygiene campaign – we have half-baked ideas that cross our desks. The easy reaction is to pass them off as simply that – half-baked – and either discard the idea or produce something quick and simple. But that’s not how great content is made.
Silverton serves a fairly niche audience of hardcore skiers and backcountry enthusiasts, so they have to be that much more strategic to reach their customers in a meaningful way.