In the Modern Age bigger isn’t better, but effectiveness is. And we have the means to measure effectiveness down to the penny. We need to stop trying to “go viral” or somehow duplicate the Super Bowl Oreo tweet and spend that time creating content aimed at cultivating specific, high-quality audiences instead.
It’s helpful to look back at history and understand how and why things happened before talking about how we can improve our digital storytelling. This is a social media history tour through the eyes of a guy who has been involved in the industry since the pre-MySpace Days.
“It’s just lunch.” It’s an online dating service as well as the answer to your … Read More >
My colleague Will Holden and I had a chance to attend the Denver Digital Summit … Read More >
The team at 34 Degrees talks about their strategy for creating engaging social media content with the resources of a small team.
Fans of your brand know what you’re selling, they know what you do. What they want from your content, written or visual, is to know who you are. Don’t miss an opportunity to tell them.
Jim’s Take: With another SXSW interactive festival in the books, now comes the hard part: … Read More >
Saturday started the usual way for us, you know, up at 4:30am to make sure … Read More >
So you have a strategic social media plan—maybe you’ve even launched a Facebook page and … Read More >
